<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.distillastrategy.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/blog/put-the-c-word-into-customer-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/blog/the-recovery-will-be-unevenly-distributed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1623312464869-ADE97RR61WA2CB3MIDIN/edwin-hooper-Q8m8cLkryeo-unsplash.jpg</image:loc>
      <image:title>Blog - The Recovery will be Unevenly Distributed - Make it stand out</image:title>
      <image:caption>Photo by Edwin Hooper on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/blog/warc-article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1629952107528-SMWYUNDZLZXRSZJ29WXS/diy.jpg</image:loc>
      <image:title>Blog - WARC article. From DIY to DIFM: How Australia’s retail brands can serve opposing preferences as consumer demand shifts. - Make it stand out</image:title>
      <image:caption>Photo by Roselyn Tirado on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/blog/link-to-warc-article</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-09</lastmod>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1603844104974-WN6ZCRR3GM9KE1OBIGMS/glasses.jpg</image:loc>
      <image:title>Home - Insight. Strategy. Direction. All too often clients have research and data, but limited insight into their customers. Agencies are then briefed to develop strategy without insight to guide them.</image:title>
      <image:caption>At Distilla Strategy we apply expertise gained in creative, media and research agencies to bring clarity to applying research and developing strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1603845671481-AVZZ0JQ639V2R49ZM0SD/direction.jpg</image:loc>
      <image:title>Home - “Distilla makes research and strategy simple to understand and do.”</image:title>
      <image:caption>–</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604452418523-A79AEGT2OKUKQEY6YTPC/open+2.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1603790577705-EEFZN4N4Q2X4OKVI8LS7/melb.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/our-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604450710352-E5NFEXIQUTHML0O1SGMR/lights.jpg</image:loc>
      <image:title>Our Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604465843284-XMYKC5JUHL4ZSEAHYKXG/question+mark.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>We believe that research only has value if you can take actions as a result of the findings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604463757781-FH6OPAC5C35DLPYVJHHJ/point.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>We use strategic creative thinking to solve business problems and drive brand success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604466632309-WSE2ZOK8VE3VSE8UBWGQ/eyes.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>Our Brand Equity Model is designed to build, measure and manage brand equity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604467775634-H4DZMVQBVLBMNG5UIXK6/got+this.jpg</image:loc>
      <image:title>Our Services</image:title>
      <image:caption>Defining the role for advertising is one of the most important parts of the planning process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f978a3472eca16f16a61081/1604528628784-SBVFLMKPIWM7AQNACA6C/lightbulbs.jpg</image:loc>
      <image:title>Our Services - Our insights inform Communication Strategy to ensure all campaign elements are aligned.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-23</lastmod>
  </url>
  <url>
    <loc>https://www.distillastrategy.com/experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-27</lastmod>
  </url>
</urlset>

